The journey began in summer of 2011. Quidco was to venture into the world of mobile with our very own mobile app. Huzzah! The plan was simple. To focus on in store offers using location based results to show customers cashback available to them inside selected stores.
We started with offering our customers check-ins, with the premise that we would offer customers a cash incentive to "check in" to a store, no purchase necessary. We's simply use GPS location services to determine the customers location, and if they were inside a store, we'd allow the customer to receive a "check in" amount to their account!
As well as offering in store check ins, we also offered in store vouchers/coupons as per the mobile app.
The mobile app was met with huge success, reaching number 7 in all free apps and number 1 in lifestyle!
However, there was a problem! People inside stores couldn’t check in. People could check-in just walking past the store. GPS technology wasn’t reliable. And it was hard to prove a user actually spent time in the store. We were overwhelmed by fraud. The app needed to move direction. Fast forward to 2015..
The app now balanced between in-store and online deals. Check-ins have been replaced with Activations.
But we are not done yet! We have many innovative ideas and are continuing to evolve and refine the app. But we need your help! If this is something you want to be apart of please apply!